Serendipity

Yesterday, while preparing for a talk I'm giving at the Gravity Summit (a high-power social media gathering) at Stanford today, I got a press release from the interactive marketing guy at EMI. Here's what he sent me:

Travel, the first of three 6-song travel themed collections coming from the sonically spacious Future Of Forestry this year. Travel combines the intelligent rock ‘n roll fans have come to love from Future Of Forestry with thought provoking lyrics delivering a creative and vast experience to a listener. Future Of Forestry quickly made a name for themselves following the release of their debut album Twilight, taking fans on a musical journey with their bright optimism from sunny southern California mixed with their epic, sweeping euro-rock sound that has left fans wanting more from the group. On May 5th, Future Of Forestry unveils the next step in the journey with Travel - songs that will provoke contemplation, encourage day-dreaming, and deepen perspective on all things beautiful….sure to be a fan favorite and a perfect opener for a travel series we will definitely be hearing more of throughout the year.

Now, granted, the player came across screwy, but that may have to do with my blog. But this is better than average for the first full-service press release anyone's sent me to my recollection.

Pretty cool, huh? I got an .mp3, too, of the second track off the album. Now, *that* is a press release.