- I work at a newspaper.
- I'm the city editor.
- I like to blog.
- I think blogs have news value.
- I would like to see our site add blogs.
- I have to come up with some goals for 2007.
But I'm not sure what I would blog about. The obvious choice is to copy the one I like, to write a local On Deadline blog. In a way, this would be very easy to pull off because we, unlike USA Today, still have standard print deadlines that are imprinted in the minds of everybody in the news operation (aka our deadline is not "every minute of every day"), which means I wouldn't necessarily be posting every three minutes.
The other obvious choice would be to do the above and recruit local bloggers to join the club at our site (maybe by paying them?).
I don't have any great insight into this yet, but it is on the short-range radar anyway.