That's my judgment on Hershey's new "premium" milk and dark chocolate (with nibs). Neither was worth eating, even though are both a) chocolate; and b) free (a coworker brought in samples he likely got using a coupon that was in Sunday's paper for free chocolate).
Hershey's entry into this market makes sense, I guess: I hear the company's sales are flat. But I don't buy Hershey's chocolate to get a Blue Moon Chocolatier experience, just like I don't buy Miller High Life to mimic the experience of drinking a Guinness.
Anyway, the Cacao Reserve (the coupon came complete with a pronunciation guide, for Christ's sake) dark chocolate was OK but utterly forgettable, even with the nibs - just generic dark chocolate. The milk chocolate was too chewy and slimy for my taste. I don't know about the flavor; I was too distracted by the yucky texture.