Tuesday, October 24, 2006

How out of touch can you be?

While reading a recent issue of APME news (an industry insider magazine), I came across an article about what editors hope to see in journalism graduates in skills and accomplishments.

In 1990, the list was topped by writing skills, spelling and grammar, internships, ethics, blah blah blah. At that time, only 6 percent of the editors who were surveyed thought experience with computers was "very important" and only 31 percent rated that experience as "important."

So now you can see how behind the times those editors were during the grunge era.

Times have changed, but some of the backward attitudes haven't. To wit, the article's section on blogging contains these three comments, no others:
"Blogging requires no journalism skills per se. But everyone has a right to speak."
"Blogs are not necessarily any closer to journalism than typing."
"(Regarding) blogs - No one reads them."
And there you have it. But keep in mind, these comments come from the same group that is surprised to find out that even though newspapers often have profit margins of 10 to 20 percent:
"I continually get new grads expecting to be paid $30,000 or more."
Well, gosh and golly, that's just crazy talk! I mean, for that kind of pay, you could afford a car payment and an apartment in the city. Maybe some food, too! Unless you have student loans, of course...

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