While trolling the wires for a front page story this morning, I stumbled on a good first-person piece on the Fat Economy, in which the writer, who reports himself to be overweight, expounds on the goods and bads of the contribution of the over-heavy to the national piggy bank.
He also mentions, in passing, this business.
I especially like their use of a quotation from Isaiah. Nothing says "let's make a buck!" like Scripture.